We are tackling two problems.

First, the social problem. There are too many students from disadvantaged backgrounds who fall behind.

Second, the business problem. The athletic shoe industry is outdated and full of inefficiency. 

Let's dive in.

The Social Problem

The Business Problem


The Social Problem

There are too many students from disadvantaged backgrounds who fall behind. 

One out of five children grow up in poverty in the United States, which leads to all kinds of negative outcomes for the children. More behavioral issues, lower academic performance, and higher dropout rates to name a few. There is not one clear reason why this is the case, but one thing is certain: many children who grow up in poverty fall behind. *Linked Source* (http://www.ascd.org/publications/educational-leadership/may13/vol70/num08/The-Widening-Income-Achievement-Gap.aspx)

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So what can we do about it?

Building mentorship programs addresses many of the challenges young people from disadvantaged backgrounds face.

Think about the people in your life who believed in you. The people who sacrificed for you. Who encouraged you, challenged you, and pushed you to a better future. Where would you be without them? Many kids don’t have those people in their life. The ones that do are more likely to perform better academically. They are less likely to have behavioral issues. They are more likely to graduate from high school. They are more likely to attend college. So many of the challenges that arise for children growing up in poverty can be addressed by having someone who believes in them.

It won’t solve every problem, but it will move the needle in the right direction.

Everyone needs someone to believe in them. That’s why we work with mentorship programs in communities with students in need through our Impact Projects.

#ImpactProjects Button

The Business Problem

The athletic shoe industry is outdated and inefficient. 

Here’s how it currently works:

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The brands and retail stores pass the added costs on to you. You end up paying into the profits of 3 different companies - the factory, the brand, and the retailer. 

So what can we do about it?

By cutting out the retail middleman, we reduce costs and put the savings toward our Impact Projects.

We are rethinking the traditional retail model. We work with the same factories as the other brands. But, instead of selling to a store with all kinds of overhead costs, we can sell directly to you. This dramatically cuts back on what it costs to get the shoes into your hands (or onto your feet, I guess). So, we are able to put the savings into mentorship programs through our Impact Projects.

Need to emphasize - 20% of every purchase. 

Need to say result:

1- same quality shoes

2- brand that you can believe in

3- put the savings toward our Impact Projects

It saves you time, money, and you get shoes you can feel good about. 

A brand that you can believe in. 

Shoes that you can feel good about. But it is more than that. You will actually be making a difference. 

Everyone needs someone to believe in them. Let’s make that happen. 

#Our Shoes button OR #shop button

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